Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to more specific activities, such as sending promotional emails with special offers or discounts, or sending emails with educational content. Email marketing is a highly effective way to reach out to customers and can be an important tool in building relationships with them.

Important Things To Keep In Mind while Email Marketing

- Who is your target audience? - What is your message? - How often will you send emails? - What type of content will you include?

Email marketing can be an extremely effective way to reach your target audience. By sending out regular email newsletters, you can stay top of mind with your customers and keep them updated on what’s new with your business. Email marketing can also be a great way to drive traffic to your website or promote special offers.

To get started with it, you’ll need to build a list of subscribers. You can do this by collecting email addresses from your website visitors or running a targeted campaign.

To make sure it is effective, be sure to include a strong call to action in every email and make it easy for people to unsubscribe if they’re not interested.